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We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt, a policeman and a farmer, all tied to the posters that held a message as follows:

"Since you can do it, go out and march against FARC."

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Advertising Agency: Sancho BBDO Colombia

Creative Directors: Giovanni Martinez, Hugo Corredor

Art Director: Giovanni Martinez

Copywriter: Hugo Corredor

Other additional credits: Gonzalo Villamizar, Sistole, OMD