We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt, a policeman and a farmer, all tied to the posters that held a message as follows:
"Since you can do it, go out and march against FARC."
Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD